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Websites with stale content don't provide any useful information to users. Algorithms are built to favour websites with contemporary content. When search engine crawl website to begin with it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the online pages and index them. There are a lot more issues that it is best to find out about Seo and net design. Gossip Web Design is a web design firm in Australia that helps business homeowners and entrepreneurs construct their dream website. Optimising your website for a key phrase is essential to tell engines like google of your website's relevance to a search time period. The search engines don’t very similar to JavaScript (or Flash or FRAMES) - so minimize its use. Use high-high quality, high-distinction photos which have a 16:9 side ratio. Let the search engine know what the images are all about. The photographs can't be left clean.