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Websites with stale content do not provide any useful info to customers. Algorithms are constructed to favour websites with contemporary content material. When search engine crawl webpage to begin with it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are a lot more things that you need to study Seo and net design. Gossip Web Design is an online design company in Australia that helps business house owners and entrepreneurs construct their dream webpage. Optimising your webpage for a key phrase is important to inform search engines of your web site's relevance to a search term. The major search engines don’t very like JavaScript (or Flash or FRAMES) - so reduce its use. Use excessive-quality, high-distinction photos which have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The pictures cannot be left blank.